Not if or when but which and how

by Elizabeth Corley

When the organizer for Blog Potomac, declared last week that social media was dead, he meant it was alive and well. He explained that it is doing so well that an innovator such as himself had to move on. In terms of technology life cycles, if you don’t have a blog by now, you are behind the curve.

It is not too late to jump on the bandwagon. (Thanks to Matt Hamm for this image.) The challenge is how to make it work for you. It is not a question of if or when to use social media, but which tools and how.

Development Gateway uses a number of social media platforms to communicate with our stakeholders. The enhanced version of dgCommunities, the platform we provide for information on development, is scheduled for launch in the coming weeks. It will make sharing content easier and has been designed with social features. In addition to this blog, we use several other platforms such as Twitter.

We added Twitter to our toolbox because of its speed and flexibility. It is one way we share knowledge on what is going on in international development and inside the organization. It has helped us connect with people who care about aid effectiveness.

Twitter has been mentioned frequently in the news lately. First, as an application that will change the way we live, according to Time. Then, it was examined in light of the Iranian elections. More recently it became the subject of attention when Michael Jackson, the King of Pop, died on June 25, and tweets jumped to 5,000 a minute. (Sounds like a lot, doesn't?)

Our Twitter updates are integrated into a broader communications strategy that puts the Web site at the hub. Our tweets reference the Web site but go beyond our programs to help promote other notable efforts and engage in less formal conversations with our followers. Other tools, such as Facebook, LinkedIn, this blog, and the ning, are vehicles for communication and knowledge sharing. Each one has its own role. The trick is to use them well you need to be driving the wagon, not bouncing around in the back.